HCP APPLICATION FUTURES
HCP's global "APPLICATION FUTURES" teams specialise in targeted application systems for lips, lashes, brows and complexion. Part of HCP Group, precision-moulded applicator and soft wiper innovators SIMP celebrate 75 years of ingenuity in 2024, setting new standards in mascara and brow application. Offering stock or custom pack and brush designs, HCP collaborates with brands through interactive workshops to develop performance-driven, best-selling launches.
Fantasy Eyes – Lashes to Captivate
The "Fantasy Eyes" collection showcases luxurious aluminium-clad mascara packaging with a sleek, cool touch - customised with finishing techniques such as laser-etching, special sprays and sensual anodisation. Paired with precision-moulded and fibre brushes that achieve on-trend looks for lashes and brows, the collection delivers a perfect blend of style and performance.
Luxury & Sustainability in Perfect Harmony
The "Harmony Luxe" lipsticks marry a mono-material aluminium construction with premium aesthetics. The trimline has an 11mm cup ideal for sheer, nourishing formulas, while the full size offers a 12.1mm cup for pigmented formulas. Both lipsticks deliver durability, elegance and eco-conscious appeal, providing fast-to-market, customisable solutions for beauty brands.
New Sustainable Designs
HCP's latest innovations - the ‘Ringo Stacker’ and ‘Ice Quad Refill Palette’ - set new standards in sustainable beauty packaging. The Ringo Stacker’s patented refillable design offers a stackable, modular system for skin care, while the ‘Ice Quad Palette’ provides a refillable solution for eyeshadows and cream formulas. Both packs champion sustainability, functionality and style.
Colour Capsule – A Chic Pocket-Sized Skin Care Hero
The "Colour Capsule" is a sleek 15ml tottle for liquid cosmetics, facial sunscreen and hydrating skin care products. Accommodating low-to-mid viscosity formulas, the tottle is available with various flexible materials to optimise squeezability, barrier protection and controlled dispensing. Lightweight and portable, it pairs with a striking, domed aluminium cap, with extensive possibilities for creative customisation via HCP’s in-house finishing capabilities.
Introducing the ‘Caresse’ Trend Collection
HCP’s "Caresse" beauty packaging trend celebrates human connection with a curated palette of skin tones, evoking warmth and intimacy. Inspired by nature's textures, ‘Caresse’ offers soft, sculpted designs that mirror the human form. In a digital world, it pays tribute to the comfort of physical touch, celebrating beauty and self-care through contemporary, sensory-driven packaging.