Beauty treatment brand Hydrafacial has opened a pop-up at luxury London department store Harrods.
The activation will give visitors a chance to experience the brand’s hydradermabrasion treatment “within a premier beauty destination”, read a statement from Hydrafacial’s parent company BeautyHealth Co.
Situated in Harrods Hair & Beauty Salon area, the pop-up will run from 2 to 29 September.
Hydrafacial is a microdermabrasion beauty device which delivers cleansing, exfoliation, extraction and hydration treatments for face and body.
It combines patented hydradermabrasion and vortex fusion technology with nourishing serums to cleanse and rejuvenate skin.
“Hydrafacial joins the world’s most innovative beauty brands on the fifth floor of Harrods,” said BeautyHealth Co. President and CEO Andrew Stanleick.
“Offering shoppers with discerning taste the ultimate personalised skin health experience.
“Hydrafacial’s treatment suites open as consumers increasingly desire treatments that deliver immediate and transformative results.
“And seek out enriching in-store experiences wherever they shop luxury and beauty.”
BeautyHealth Co.’s sales for Q2 2023 soared 13% due to rising consumer demand for Hydrafacial treatments.
BeautyHealth Co.’s sales for Q2 2023 soared 13% due to Hydrafacial's popularity
Treatments at the Harrods pop-up include 45-minute The Hydrafacial Boost, a facial service which addresses acne, fine lines, wrinkles and hyperpigmentation.
Perk Eye is a 10-minute treatment which is said to brighten the outer-eye area using horse chestnut seed extract and arnica flower extract.
Perk Lip, meanwhile, is a 10-minute service that claims to plump and hydrate lips using peppermint oil and peony extract.
Joanne Such, General Manager at Harrods, said the business is “excited” to introduce Hydrafacial to its customers.
“As a viral sensation beloved by tastemakers and clinicians alike, we are confident that the Hydrafacial treatment suite will be a popular destination for beauty lovers – both old and new,” commented Such.
Harrods is ramping up the experiences it offers in its Hair & Beauty Salon area.
The luxury department store has also partnered with Indian beauty brand Kama Ayurveda on an exclusive concession.
Opening on 20 October, Kama Ayurveda’s full range of Ayurvedic treatments will be on offer.