Ethical minded direct-selling brand Beautycounter has opened its first permanent bricks-and-mortar store in the US.

Beautycounter's debut store connects shoppers and Congress
The Santa Monica-based 'clean' beauty brand is using its New York store to educate customers about cosmetics legislation and the Never List
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Ingredients
Rediscover purposeful, resilient and innovative beauty with BASF’s “Beyond Beauty” at California Suppliers’ Day
BASF introduces Ameriflor Calm, a fresh launch celebrating regional traditional use and scientific excellence. “Reshaping Beauty” formulation concept offers a forward-looking approach that reimagines self-expression, inclusivity and sustainability