French perfumery chain Beauty Success has just opened its first Tanguy Parapharmacie franchise, in the Centre Commercial Intermarché in Somain, in the Nord departement. The company plans to rebrand Beauty Success’s current parapharmacy shops as Tanguy, starting from next year onwards.
Beauty Success, which is the fourth-largest company in the French perfumery market, attempted to link with parapharmacy chain Parashop earlier this year in order to develop a parapharmacy arm. But following a test period, the deal failed.
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