Influencer collaborations have become a common sight in the beauty world, but in today’s hyper-connected social media landscape, they have evolved into full-blown brand partnerships.
From co-created product lines to viral TikTok launches, influencers are no longer just promoters – they are collaborators.
But amid the buzz, there is a risk that many beauty brands – especially smaller or independent ones – are missing a crucial piece of the puzzle: understanding the law when it comes to protecting their intellectual property (IP).
If your IP is not protected, then it leaves brands open to all kinds of exploitation and risk.
So, how can brands protect their interests?
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