Headphone brand Beats by Dr Dre has entered the beauty industry thanks to a collection with nail care brand Olive & June.
The range features nail polish and press-on nail designs inspired by Beats’ latest headphones and are said to be “the ultimate expression of technology and beauty”.
Consumers will be able to match their nails to their headphones with Olive & June’s Cosmic Silver and Cosmic Pink polishes (US$9 each), with the shades matching the colours of Beats’ Studio Buds+ in-ear headphones ($169.99).
Also available is a range of press-on nails in tech-inspired metallic finishes, including Rose Chrome, Steel Velvet, Metallic Swirls, Metallic Linear French and Metallic Matte French ($10).
Founded by nail salon owner Sarah Gibson Tuttle in California, US, Olive & June branched out into at-home manicure kits with its DIY Mani System in 2019.
Today, the brand’s line-up includes nail polish, press-on nails and hand and foot care products.
Olive & June is not the only nail care brand to look outside of the beauty world for collaboration inspiration.
Nails Inc launched a cheese-scented nail polish in collaboration with US cheese brand Velveeta in 2021.
Meanwhile, US nail kit and dip powder brand DipWell teamed up with snack brand Cheetos to recreate its cheesy ‘finger dust’ with a nail dip powder, cuticle oil and nail stickers.
The Olive & June x Beats collection will be available next month.