US mass make up brand NYX Cosmetics has hired Cristina Bartolucci as Chief Creative Director. Bartolucci, who co-founded cult beauty brand DuWop Cosmetics, was also previously VP of Brand Relations for Preferred Display and VP of Innovation for Roberts Cosmetics, a company specialising in cosmetic packaging and formula development.
In her new role, Bartolucci will work with NYX's founder and Chief Creative Officer, Toni K to lead product development and overall brand strategy and creative.
"I couldn't be more excited to join the team at NYX Cosmetics," said Bartolucci. "Toni K has done a tremendous job building a dynamic and innovative brand, and I am thrilled to bring my own experience and vision to help creatively grow the company to the next level."
"NYX Cosmetics is committed to building a staff of creative, like-minded beauty lovers who possess a passion and dedication to accelerating the brand and solidifying its place as a leader in the professional masstige cosmetics category," added Scott Friedman, CEO of NYX Cosmetics. "The hire of a talented, beauty industry pioneer such as Cristina Bartolucci showcases this commitment. With her impressive resume and combined industry experience in product development, packaging and branding, she will play a pivotal role in the continued development of our company.”