Why attars are the unsung heroes of the intense fragrance trend

Published: 13-Mar-2024

Made of natural essential oils, attars also meet consumer demand for alcohol-free fragrance, writes Ana Gómez, Perfumer at Iberchem

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In the fragrance industry, attars are treasures that have truly stood the test of time.

The term ‘attar’, also known as ‘ittar’, is of Arabic origin and means ‘aroma’ or ‘perfume’.

Experts believe this term comes from the Persian word ‘atr’, meaning ‘fragrance’.

These fragrances, which have been prized for centuries in many different cultures, offer us a distinctive experience, one that is deeply ingrained in the history of perfumery.

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