The launch is the latest in a series of deodorant innovations from Unilever, backed by its leading R&D deodorant capabilities. The new whole body products are designed specifically for multiple areas of the body, using Unilever’s exclusive Odour Adapt Technology™ that adapts to the varying odours found in different parts of the body.
The launch is tapping into the rapidly rising demand for whole body personal care products. With only 1% of body sweat coming from underarms, odour is not limited to armpits and shoppers are calling out for products that deliver malodour protection for different parts of the body. Global google searches for ‘whole-body deodorants’ are up +1,000% in the past year and one in three UK adults are already using a deodorant on body parts besides underarms.
Monique Rossi, General Manager, Deodorants, Unilever UKI, says: “We’re excited to continue to transform the deodorant category and shake up the personal care aisle and are working hard with our beauty retailer partners to land these new breakthrough innovations with their shoppers and create new space for whole body products. We believe whole body deodorant is a major incremental growth opportunity and that our deodorant brands are perfectly positioned to drive trial and product love at scale.”
Sure Whole Body Deodorant is available in two female (Fresh Citrus and Wild Rose) and two male (Ocean Rush and Active Fresh) scents.
The Lynx Lower Body Spray is available in two scents - Pear & Cedarwood and Coconut & Sandalwood.
For more information: visit www.suredeodorant.co.uk/products/whole-body.html and www.lynxformen.com/uk/products/lower-body.html