With Nomad Refill, Aptar Beauty introduces a new technology which enhances the at-home refill experience, while offering customisation options that reinforce brand equity and increase product desirability. For the first time, consumers can carry their own favourite fragrance around and refill it easily, so they can enjoy as many touch-ups as they want during the day. This new solution is designed to meet the consumers demand of the double-digit sales growth of the mini fragrance and refill solutions markets. It is also a new opportunity for brands to extend their product offer with a new object of desire, to boost fragrance consumption.
New refill gesture, new fragrance category
Aptar Beauty has reengineered the refilling process, to tackle the main problems and difficulties of at-home refills. Most travel sprays are not refillable or require a funnel or another tool, which can be messy and carries the risk of spilling or overfilling. It also usually requires buying an additional refill bottle. Alternative systems on the market require a drawn-out pumping action to transfer the liquid, in a process that can be considered too complicated, inelegant and difficult by consumers and brands. Nomad Refill addresses these pain points, in a simple and convenient solution without additional accessories, thanks to a patented integrated connector.
The refilling process becomes easy, quick and clean and is compatible with any perfume bottle using SNI15 screw pump, following a few simple steps:
- Unscrew the pump from your fragrance bottle and remove the bottom cap from the base of Nomad Refill
- Screw the connector of Nomad Refill onto the fragrance bottle and flip it upside down
- Slightly pull Nomad Refill to activate the refilling process
- The refilling will automatically stop when full, leaving a free expansion space in the 10ml bottle to avoid any risk of overfilling and to keep pressure within safety limits
- Once full, turn it upright and remove Nomad Refill from the fragrance bottle
This innovative technology ensures no risk of product loss, while keeping the fragrance free from contact with air during use to maintain olfactory integrity. Consumers can still control the refill amount, as the flow stops as soon as the bottle is released. In other words, they can fill as little as they want, but never too much. Once completed, Nomad Refill’s portable format is just the right size for a purse or toiletry bag, an ideal companion for on-the-go fragrance touch-ups.
A quantitative consumer study conducted by IPSOS in France and China also confirmed an added value in perception when sold alone, as a separate product. Fragrance buyers ranked Nomad Refill among the best innovation concepts across all product category, showing engagement and interest. According to the study, 97% of Chinese and 81% of French fragrance users would buy this product, with a particularly strong interest in France among ultra luxe and niche fragrance buyers.
Enhancing brand equity & product desirability through customisation
In addition to offering high performance and an enhanced user experience, Nomad Refill is also highly customisable. Aptar Beauty can apply a wide range of customisation options to suit a broad array of brand aesthetics, from lifestyle to prestige and niche, and supports all types of decoration, such as coloration and metal engraving, all the way to the most elaborate finishes. Brands can also create a unique, personalised luxury casing in co-development with the Aptar Beauty Custom team.
Like the trends of premium customised casing for the lipstick segment, Nomad Refill plays on the desirability of on-the-go perfumes dressed up in beautifully decorated cases. When sold as a separate product, especially when paired with a custom casing, it offers an equivalent perceived value as a full-size fragrance, with the added emotional value of owning a personalised object.
Nomad Refill comes as standard with a visible bottle and customisable caps at both ends. It is available in full service, delivered to brands as a ready-to-go, pre-filled solution.
Nomad Refill sets the standard for a new era of perfume application and refill, by facilitating and elevating the user experience. It multiplies the opportunities for consumers to enjoy their favourite fragrance out during the day, and for brands to boost fragrance use and consumption. Nomad Refill gives brands the freedom to stamp their mark on the market and gives consumers the freedom to discover a world of fragrance on their own terms.
