Aptar Beauty and iD SCENT Celebrate One-Year Anniversary

Published: 20-Jun-2024

In Spring 2023, Aptar Beauty acquired the company iD SCENT and its scented paper technology. Beauty and spirits brands are showing real interest in these new paper sampling formats. Aptar Beauty takes great pride in the flourishing new launches on the market, as well as exciting new products and developments to come

An Exclusive Technology Offering Infinite Possibilities

iD SCENT‘s know-how is based on a highly-specialised technique of encapsulating perfume in paper fibers. By integrating this new expertise, Aptar Beauty has expanded its fragrance sampling offering with solutions that are both differentiating, customisable and e-commerce capable*. The iD SCENT and Aptar Beauty scented sample is a new flagship product, aligned with market demands: its exclusive, innovative technology is sure to spark consumer interest.

It allows an infinite number of customisation options, both in terms of shapes and finishes. It plays on the senses thanks to its long-lasting olfactory dimension and the integrity of the fragrance, printing effects you can touch, and of course, the overall visual aesthetics. Aptar Beauty currently offers four different formats, all developed and manufactured in France, and all adapted to fragrance sample distribution channels (press, point of sale, e-commerce, e-sampling).

iD SCENT solutions offer a unique olfactory experience. They are considered as truly innovative, disruptive and sustainable communication tools, and as able to respond to the unprecedented challenges of promotional marketing and the ever-changing distribution channels. These full-service solutions are highly versatile and can be used in both perfumery and spirits sectors, adapting to all markets: premium, luxury, niche brands, masstige market, etc.

"We are seeing a strong interest from brands in iD SCENT technology, thanks to its durable and highly customisable nature. The fragrance lasts for at least a year, as proven by stability tests. The creativity offered by this sampling solution is limitless. We can achieve many types of shapes, cuttings, decorations and embellishments,” - Saveria Guelfucci, EMEA Marketing Manager Beauty Mini Packaging and Turnkey Solutions by Aptar™

“We want to make iD SCENT technology a standard in the world of sampling, which is currently being transformed by new distribution channels such as e-commerce and digital. We also want to support retail in the changes it is facing, as well as brands with more effective communications in line with their environmental commitments,” Benoît Mirandel, Director of Turnkey Solutions by Aptar™

Major Advances for iD SCENT’s Solutions

As part of Aptar Beauty, iD SCENT offers recyclability certificates issued by the independent European organisation cyclos-HTP. This label certifies that all iD SCENT samples are recyclable in the paper stream. This approach is part of Aptar’s DNA: to innovate while respecting environmental issues.

Aptar Beauty has dedicated a specific sales force to iD SCENT innovations and the marketing team is currently developing ideas for complementary ranges, with two new products to be revealed in 2024.

“The opportunities generated by iD SCENT solutions are fully supported by trained sales teams. We have received very good feedback from our presentations at trade shows and from tests carried out for our customers using their fragrances. We have also attracted some major brands in the United States,” says Benoît Mirandel.

In a single year, Aptar Beauty has propelled iD SCENT solutions onto the international stage, driving its industrial development. In addition to its creations for perfume, cosmetics and spirits brands, the group has unleashed its ambition to deploy whole new ways of serving its customers.

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