Shares in Estée Lauder have climbed to $83.77 (before going to press), close to a year-high. However, analysts Piper Jaffray have hiked Lauder’s target ticker price substantially again to $100, citing Lauder’s apparent digital strategy: “Given the increasingly strong ties to fashion and trend, we see beauty increasingly becoming part of the social currency that millennials and boomers will use to drive popularity value in social media environments.”
Analysts lift Estée Lauder target price to $100
Shares climb thanks to digital strategy
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Exclusive: Estée Lauder Companies’ game plan to dominate the UK beauty market
Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, is tasked with enhancing the company’s position in the UK – the world’s third largest beauty market – using a new, very region-specific strategy approach. This is how it is going…
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