Although the Brazilian market for men’s grooming grew by a healthy 4.6% in 2016 to reach a value of $6.79bn, this in fact represented a slowdown from the 10% growth recorded in 2015 and the 15% recorded in 2014 (source: Euromonitor International).
The drop in sales was a result of the economic crisis that has hit the country, and its citizens’ wallets, over the past couple of years.
Men’s toiletries showed the strongest growth, increasing
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