Albéa goes on with the Diorshow

Published: 1-Jul-2011
Manufacturing Packaging Colour Cosmetics

Dior partners with Albéa to create first rotating mascara

Albéa goes on with the Diorshow
Dior has partnered with Albéa to create its first rotating mascara, Diorshow 360. The patented technology is claimed to offer stable, silent and gentle revolving action; a galvanised silver ring on the bottom of the cap activates the rotating device, which turns the wand upward or downward for easy application. In addition, Dior chose Albéa’s Notch Helix brush, a double helix design created to optimally cover lashes thanks to specific bristle spacing. According to Albéa, the formula, packaging and brush design have been specially developed for optimal revolving action.
  • Companies:
  • Albea
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Read more
As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 30 of the best to help you countdown to Christmas

Trending Articles

  1. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
  2. Isamaya Ffrench no longer affiliated with namesake beauty brand The make-up artist has allegedly distanced herself from her own cosmetics brand, Isamaya Beauty, with rumours stating she has not been involved with the brand for more than a year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 30 of the best to help you countdown to Christmas
  4. Lady Gaga’s Haus Labs shares apology following bronzer shade range backlash Haus Labs, the brand founded by singer and actress Lady Gaga, has shared an apology statement on its social media channels following creator feedback around the lack of inclusivity in the shades for its new bronzing sku, Sun Dipped Bronzing Veil
  5. MAC Cosmetics launches ‘We All Wear MAC’ campaign with celebrity cast The global campaign from MAC Cosmetics spotlights authentic skin as it marks the launch of Studio Radiance Skin Tint Stick and Studio Radiance Serum-Powered Cushion Foundation, starring artists Doja Cat and Rhea Raj, Love Island USA star Olandria and Olympic gold medalist Masai Russell, among others

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 30 of the best to help you countdown to Christmas
You need to be a subscriber to read this article.
Click here to find out more.
Packaging
5 cosmetic packaging trends spotted at Luxe Pack Monaco 2026

5 cosmetic packaging trends spotted at Luxe Pack Monaco 2026

Kirsty Doolan went trendspotting at the luxury packaging show for a birds-eye view on what will influence cosmetics packaging in the upcoming years
Packaging
Meet 2026's most sensorial applicators in beauty packaging

Meet 2026's most sensorial applicators in beauty packaging

Applicators that deliver a tactile experience have become a key touchpoint with a brand, as they offer consumers a complete experience beyond formulation
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 8 new summer beauty must-haves

Cosmetics Business picks: 8 new summer beauty must-haves

A long-awaited bronzer drop from Hailey Bieber's Rhode, watercolour formulas by Refy, luxury glow-boosting launches from Dior and Dolce & Gabbana and merch for furry friend by Glossier are amongst this week’s biggest beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
8 new beauty launches harnessing the power of peptides

8 new beauty launches harnessing the power of peptides

As the popularity of peptides continues to rise, Cosmetics Business shares the best beauty launches propelled by the wonder ingredient, spanning skin care, hair care, tanning, make-up and more
You need to be a subscriber to read this article.
Click here to find out more.
Packaging
Beauty’s ‘jelly’ trend is bouncing into packaging too

Beauty’s ‘jelly’ trend is bouncing into packaging too

It’s not just textures that are taking a stride on the wobbly side. Packaging is playing a supporting role in beauty’s jelly era, writes Julia Wray
Subscribe now