Albéa goes on with the Diorshow

Published: 1-Jul-2011
Manufacturing Packaging Colour Cosmetics

Dior partners with Albéa to create first rotating mascara

Dior has partnered with Albéa to create its first rotating mascara, Diorshow 360. The patented technology is claimed to offer stable, silent and gentle revolving action; a galvanised silver ring on the bottom of the cap activates the rotating device, which turns the wand upward or downward for easy application. In addition, Dior chose Albéa’s Notch Helix brush, a double helix design created to optimally cover lashes thanks to specific bristle spacing. According to Albéa, the formula, packaging and brush design have been specially developed for optimal revolving action.
  • Companies:
  • Albea
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Beauty’s ‘jelly’ trend is bouncing into packaging too

Read more
It’s not just textures that are taking a stride on the wobbly side. Packaging is playing a supporting role in beauty’s jelly era, writes Julia Wray

Trending Articles

  1. First look at the new Marc Jacobs Beauty line – by the designer himself Fashion designer Marc Jacobs has ramped up excitement for the relaunch of his discontinued cosmetics line this year, which is being brought back due to an updated licensing deal with Coty, giving a first look at the revamped packaging
  2. Dior unveils beauty suite at Cannes Film Festival The Riviera-themed 350 square meter space also nods to the art of film costume design, and will host celebrities and Dior Ambassadors throughout the festival
  3. Why Hailey Bieber refused to sell Rhode for less than $1 billion Following e.l.f. Beauty’s acquisition of Rhode for a landmark figure in 2025, founder Hailey Bieber reveals why she refused to sell the brand for less and why, despite the sale, she is ‘here to stay’
  4. Henkel upgrades Packaging Competence Center for future-ready solutions The consumer products manufacturer has modernised its packaging centre with cutting-edge machinery as it focuses on driving innovation and sustainability in the flexible packaging industry

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Beauty’s ‘jelly’ trend is bouncing into packaging too

It’s not just textures that are taking a stride on the wobbly side. Packaging is playing a supporting role in beauty’s jelly era, writes Julia Wray
Colour Cosmetics

Dior unveils beauty suite at Cannes Film Festival

The Riviera-themed 350 square meter space also nods to the art of film costume design, and will host celebrities and Dior Ambassadors throughout the festival
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Monomaterials: the rise of skinimalism in beauty packaging

Not only do they comply with regulatory demands and sustainability goals, mono-materials align with the no-nonsense promise of skinimalism. Lynsey Barber reports
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

K-beauty's cushion compacts are back with a snap

K-beauty’s most famous packaging export, cushion compacts, have been given a new lease of life. Julia Wray discovers the secret behind their resurgence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 9 new beauty launches you need

From limited edition launches by Dyson and Lookfantastic, to new scented creations by Dior and Phlur, and colour cosmetics must-haves from Saie and Danessa Myricks, discover this week’s biggest beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Why skinny cigarette-shaped lipsticks are back in vogue

Julia Wray finds out why the classic silhouette is lighting up lipstick again
Colour Cosmetics

Dior lands Bridgerton’s Florence Hunt as Brand Ambassador

Hunt, who plays Hyacinth Bridgerton in the hit Netflix television series, will be an ambassador for both Dior Beauty and the brand’s fashion collections
Subscribe now