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    Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40 These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why...
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    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already...

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