Agonist celebrates 10th anniversary with triple fragrance launch

By Becky Bargh | Published: 14-Dec-2018

The Swedish perfume house was founded by Niclas and Christine Lydeen and has since released 17 scents

Swedish fragrance house Agonist is celebrating 10 years in the business with the launch three fragrances in an exclusive 100ml size.

The brand was founded by Niclas and Christine Lydeen in 2008 and has released 17 fragrances over the last 10 years.

The fragrances include: Onyx Pearl, a combination of white leather, heliotrope, Australian sandalwood and white musk with oriental flowers; White Lies, a blend of patchouli, vanilla, orcanox, lemon, blackberry and lychee; and Dark Saphir, featuring oud, flowers and spices.

Meanwhile, the brand does not formulate scents to be gender specific and each of its fragrances are suitable for both men and women.

Lydeen said: “We would never target a certain demographic.

“We believe scent has no gender. That’s why we create unisex fragrances that avoid stereotypes.”

The duo were also keen to avoid marketing their brand as being exclusive and wealthy, opting for a more transparent and inclusive approach.

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