Exclusive: Perfume brand EPC expands into home fragrance in ‘natural’ next step

By Alessandro Carrara | Published: 12-Nov-2024

Experimental Perfume Club has launched three candles based on its hero fragrances Cardamom Moss, Tonka Sesame and Cedarwood Absinthe

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Experimental Perfume Club (EPC) has expanded into the home fragrance category after increasing consumer demand to enter the space.

The London-based perfume house has launched three candles in full and miniature sizes based on its hero scents.

This includes Cardamom Moss, Tonka Sesame and Cedarwood Absinthe, which respectively make up top, middle and base notes.

The candles can be used individually or layered together in different combinations.

Expanding into the home fragrance was a “natural evolution” of the brand’s experiment-focused philosophy, EPC founder Emmanuelle Moeglin, told Cosmetics Business.

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