Actress Tia Mowry has launched a ‘clean’, natural hair care line for those with curly hair.
The Sister, Sister star’s new venture – 4U by Tia Mowry – aims to provide those with textured hair with “straightforward” products that “support their locks”.
The 44-year-old actress, who is known for her curls, was inspired to launch the range after years of trying to find the right products for her hair.
The collection comprises eight products which are formulated for 2A to 4C curly hair.
All contain patented ingredient Hemi15 – a biofermented hemisqualane silicone alternative.
The brand claims it nourishes textured hair and helps with frizz control and breakage protection.
Sea moss, aloe vera, watermelon extract and flaxseed are among the other ingredients.
4U by Tia Mowry is 100% vegan and free from silicone, sulphates and parabens.
The range has launched at 2,800 Walmart stores across the US.
"Family, wellness and inclusivity are important to me and 4U by Tia promotes all of these values,” said Mowry.
“Everyone should have access to leading hair care products formulated with ingredients they can pronounce.
“We are giving consumers better choices and products that are straightforward, easy to use, and developed with health and sustainability in mind."
The collection has been created alongside biotechnology company Amyris, which is known for producing popular beauty brands Biossance, JVN and Rose Inc.
“4U by Tia Mowry furthers our goal of democratising sustainability, combining Tia's vision, Amyris’s lab-to-market technology platform and Walmart's commitment to innovation,” commented John Melo, President and CEO of Amyris.
Products in the range include Clarifying Shampoo, Lightweight Conditioner, Moisturizing Shampoo and Moisturizing Conditioner.
Plus, Curl Defining Gel, Leave-In Curl Cream, Curl Refresher Mist and Multiuse Hair Oil.
Who is Tia Mowry?
Mowry is an American actress and entrepreneur.
She is best known for her role as Tia Landry in Nickelodeon teen sitcom Sister, Sister, in which she starred opposite her twin sister Tamera Mowry.
The show ran for five years (1994-1999) and the pair won numerous accolades, including the Kid’s Choice Award for Favourite Television Actress.
The sisters then starred in Disney movie Twitches and sequel Twitches Too.
Mowry has also appeared in musical comedy The Mistle-Tones, romantic comedy Baggage Claim and film The Hot Chick.
She is also an author, host of YouTube cooking show Tia Mowry at Home and a TikTok creator, with 7.3 million followers.
Many of Mowry’s TikTok’s showcase wash and care tips for those with curly hair.
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