95.2% of consumers feel more attracted to those who smell good

Published: 31-Mar-2020

Fragrance plays an important role in the shopping habits and perceptions of consumers, as the findings of Cosmetics Business' latest exclusive survey with Your Beauty Club reveals

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As personal as it is widely-loved, perfume continues to make a lasting impression on consumers.

With their statement packaging and luxury association, fragrances have long been a favourite when it comes to gifting.

According to an exclusive survey carried out for Cosmetics Business in association with Your Beauty Club, 93.6% of UK shoppers say they

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