This week Billie Eilish launched her second fragrance, Eilish No. 2, that features a striking bottle and a sultry woody floral scent.
Other notable launches this week include an exclusive make-up collection inspired by the new Netflix series, The School For Good and Evil.
Rhode Skin will also launch a new limited-edition Vanilla Cake flavour for its Peptide Lip Treatment this month.
Read the full list below.
7 new fragrance and make-up launches hitting store shelves in November
Cosmetics Business rounds up 7 cosmetics and skin care launches which have hit store shelves this week, as well as a look at Hailey Bieber’s first new product since launching in June
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
Read moreWith Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Click here to find out more.
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Skin Care
Pai Skincare’s new launch is inspired by closed down rival Ren Clean Skincare
Pai Skincare claims the spirit of the Unilever-owned beauty brand, which shuttered in May 2025, lives on in its newest launch, daily tonic Bright Now – which pays homage to Ren Clean Skincare’s cult item Ready Steady Glow
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Fragrance
India is the new beauty powerhouse that can no longer be ignored
Between make-up brand Charlotte Tilbury opening its first-ever Indian flagship, to Unilever and Estée Lauder Companies investing in homegrown brands, all eyes are on India. But what is behind the country’s explosive growth, and can it be maintained?
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Packaging
Updated: From Charlotte Tilbury and Daise to Revolution – Are phone grips 2026’s must-have beauty accessory?
Cosmetics brands such as Charlotte Tilbury, Revolution Beauty and Daise have set tongues wagging on social media after teasing mini powder compacts and lip balms that double up as phone grips. But how viral can these get?
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