10 ways the Afro-Caribbean beauty market is changing

Published: 8-Sep-2017

Europe’s leading multicultural hair and beauty supplier talks to Cosmetics Business about the market at large, and the products in favour with consumers

You need to be a subscriber to read this article.
Click here to find out more.
Peter Mudahy

Peter Mudahy

The multicultural beauty market is booming. Beauty sales among black women specifically grew 28% between 2011 and 2016, according to Mintel. Millennial women in particular were core category sales drivers.

Peter Mudahy is the CEO of the Pak Group which manages Pak Cosmetics, Europe's leading multicultural hair and beauty supplier. He has more than 35 years in the professional and ethnic hair sector working with brands such as Redken, Revlon, World of Curls in the US and BlackLikeMe in South Africa.

Here he talks to Cosmetics Business about how the market is looking in 2017 and the trends that are

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • PAKS
  • PDC Brands
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Press-on nails: the beauty industry’s unexpected new power player

Read more
Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Matilda Djerf scandal and what the fallout means for brand partnerships The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Year in review: 2024’s top beauty stories and highlights A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
  3. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  4. Ashley Tisdale expands Frenshe into hair care with Target launch The actress wants to create hair care products that focus on scalp health
  5. Medium contrast make-up, Irish hair and ‘duck’ nails top Beauty Pie’s 2025 beauty trends The brand’s Beauty Trends Report analysed Google search data to discover the looks that will dominate next year

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Press-on nails: the beauty industry’s unexpected new power player

Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
Colour Cosmetics

Eylure drops eyelash collaboration with MUA influencers Carmi and Ling KT

The two social media personalities have each helped to create a range of three reusable lashes made from natural fibres
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Lo Bosworth’s Love Wellness brand raises capital with PDC Beauty & Wellness

The former Laguna Beach star’s range of feminine health and wellness products recently launched in Ulta Beauty
Research & Development

Eylure collaborates with YouCam Makeup to create AR try-on app

The partnership is in conjunction with Vegas Nay, Jasmine Brown and Krazyrayray
Colour Cosmetics

Eylure set to launch Blend & Care mascara for false eyelashes

Blend & Care contains bamboo, aloe vera, nettle leaf extract and black quinoa
Body Care

PDC Brands named Supplier of the Year by Walmart

The company is the owner of consumer beauty and personal care brands including Eylure, Dr Teal’s, Cantu and Body Fantasies
Marketing

Eylure is collaborating with this British TV presenter

Big Brother presenter Emma Willis has partnered with the London-based cosmetics brand to launch a new collection of eyelashes
Subscribe now