PDC-owned cosmetics brand Eylure has collaborated with Perfect Corp’s YouCam Makeup to create a virtual try-on lash app.
The AR experience will allow customers will be able to choose from ten Eylure eye lash products.
Alice Chang, CEO Perfect Corp, said: “We are thrilled to partner with the innovative influencer-driven brand Eylure to make their curated lash styles more accessible than ever before.
Customers will also be able to interact with a selection of influencer-curated collections.
This will include looks from beauty vlogger Vegas Nay, YouTube celebrity Jasmine Brown and make-up expert Krazyrayray.
“YouCam is excited to further elevate the gorgeous styles of Eylure’s empowering curators to bring the lashes to life in a whole new dimension.”
PDC Brands Global Marketing Director Dametria Mustin added: “Partnering with YouCam was a perfect match and we’re so excited for consumers to experience our curated lash styles themselves.
“Whether you’re looking for that natural everyday look, or something more dramatic, our lashes add just the right amount of glam to take your style to the next level.”