Mark Curry and Colette Laxton, co-founders of skin care brand The Inkey List, repeatedly joke about being the "world's worst" entrepreneurs. But nothing could be further from the truth. During a Zoom interview with Cosmetics Business, Curry adds: “We're basically really shit at business, but we fucking work really hard.”
From the outside their self-deprecating humour has little basis. Launched in 2018 with a £40,000 budget, The Inkey List has received support from Unilever Ventures, Sephora, Selfridges, Feelunique, Look Fantastic, Cult Beauty and Boots.
Thanks to its skin care made simple USP, the affordable brand quickly became an influencer favorite and earned
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