‘Clean’ indie make-up brand Athr Beauty is closing down

By Amanda Pauley | Published: 19-May-2023

CEO Tiila Abbitt has announced that the sustainable beauty company will close after five years of trading

Athr Beauty, the ‘clean’ make-up brand, is closing after five years in business.

The indie beauty company is offering a final ‘blow out’ sale for customers with up to 85% off products before it ceases trading.

It is also honouring all customer ‘rewards’ until 31 May 2023. 

Tiila Abbitt, a former Senior Director of Product Development at retailer Sephora, launched the brand in 2018 after identifying a gap for a ‘clean’, sustainable make-up range with high-quality pigmentation. 

Athr Beauty’s achievements include working with the Forest Stewardship Council to create its zero waste eyeshadow palettes, and launching a mascara made of recycled ocean plastic tube and featuring a biodegradable wand. 

“It is with great sadness that I am announcing we are closing Athr Beauty,” Abbitt posted on the brand’s Instagram account. 

“It has been an incredibly difficult decision but it is the right one for our company. 

“I am so incredibly grateful for the love and support you have shown us over these past five years. It has never gone unnoticed. 

“You are the reason why I created Athr Beauty in the first place.

“I am so proud of what Athr has achieved and its impact on the beauty industry.

“From launching the world’s first zero waste eyeshadow palettes, to saving over 500,000-plus of packaging from our landfills and paying fair, ethical wages across our supply chain.”

The brand hopes its customers will “continue to support other breakthrough, small, indie, sustainable beauty brands that keep pushing the industry forward for change”. 

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