Make-up and skin care brand Lilah B. is closing down

By Amanda Pauley | Published: 25-Oct-2022

CEO Cheryl Yannotti Foland has announced the ‘clean’ beauty brand will close after seven years in the business

Beauty brand Lilah B. is closing down after seven years of trading.

Cheryl Yannotti Foland, founder and CEO of the ‘clean’ make-up and skin care brand, announced the news on Instagram on 24 October. 

“I am sad to share that we have made the difficult decision to close Lilah B. by the end of the year.

“My labour of love has run its course. 

“I am so grateful for our Lilah B. community of friends. 

“Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. 

“I thank you all.” 

Foland founded the ‘less is more’ San Francisco-based make-up brand in 2015.

Its aim was to “declutter, minimise and simplify” women’s beauty routine with a collection of streamlined, ‘clean’ colour cosmetics. 

The brand eventually expanded into skin care with a lip balm launch, and now it has ten products in the line. 

All its formulas are free of parabens, phthalates, sulphates, petrolatum, formaldehyde, BHA/BHT, aluminium, cyclic silicones and synthetic fragrance.

The brand is stocked in retailers including Sephora, Net-A-Porter and BlueMercury.

Cosmetics Business has reached out to lilah b. for comment. 

Indie beauty brand La Bella Figura and lip care specialists Bite Beauty have also announced closures this year. 

Meanwhile, Glamglow and Smashbox have both ceased trading in the UK and Ireland

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