Yves Rocher owner in talks to sell French perfume factory to Arcade Beauty

By Alessandro Carrara | Published: 13-Jun-2024

The deal, if agreed, will be based on a five-year agreement for Rocher Group's existing production volumes

Groupe Rocher, the owner of Yves Rocher and Arbonne, has entered into talks with Arcade Beauty to offload its perfume factory in Ploërmel, France.

The brand owner revealed its intentions to sell the production site in September 2023, receiving interest from several potential buyers since then.

Groupe Rocher said it chose the US sampling and packaging solutions firm as it was a “serious player” that shared the company’s vision for the future of the site.

“The exclusive negotiations we are conducting with Arcade Beauty are a very promising first step towards the takeover of the Ploërmel site and all its jobs,” said Vincent Taglioni, Groupe Roucher’s Chief Operating Officer.

“We are working with the buyer, with whom we share a vision for the future of the site and common values, to create the conditions for a successful transition.”

The sale, if agreed, would be based on a five-year agreement for Rocher Group's existing production volumes.

Arcade Beauty also plans to develop the site, which employs 89 people, by bringing in additional manufacturing deals through new commercial partnerships.

“The Ploërmel site, with its industrial capacity and know-how, is exactly what we were looking for to expand our product offering and pursue our commercial development,” added Carl Allain, CEO and President of Arcade Beauty.

“I am convinced that Ploërmel will be one of our group's industrial flagships in the very near future.”

It comes after Groupe Rocher announced it would be slashing over 300 jobs over the next three years in January.

The Yves Rocher skin care and perfume brand also closed its entire store portfolio in Germany, Switzerland and Austria in 2023, affecting over 350 jobs.

Groupe Rocher was founded by French businessman Yves Rocher in Brittany, France, in 1959.

Its portfolio also includes skin care brand Dr Pierre Ricaud, make-up business Flormar and fragrance manufacturer ID Parfums.

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