Would 'body shaming' in beauty pay off?

Published: 19-May-2015
Body Care Marketing

The ‘beach body ready’ backlash has propelled Protein World’s brand name to new heights

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In the first of Cosmetics Business' new What's Trending? features, we asked our expert panel whether 'body shaming' could – or should – ever have a place in the beauty industry...

In just three short weeks, Protein World’s ‘Are you beach body ready?’ campaign has had quite an impact.

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  • Companies:
  • Advertising Standards Authority (ASA)
  • Mio Skincare
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