Wonderskin is the latest brand to invest in film partnerships, as the viral cosmetics company launches a limited-edition collaboration with DC Studios’ Supergirl film.
The Wonderskin Limited Edition Supergirl Set (£36) sees the brand’s Wonder Blading All-Day Lip Stain land in a new shade, Supergirl.
This lands alongside Wonder Blading Top Gloss in Silver Glitter and Galactic Collectable Compact Mirror, housed in a Metallic Cosmetic Clutch and available now ahead of the film’s 25 June release date.
“At Wonderskin, we are always looking for cultural moments that authentically reflect what our brand stands for,” Marina Kalenchyts, co-founder and Brand Director, told Cosmetics Business.
“This partnership felt incredibly natural because the version of Supergirl audiences will meet in this film embodies many of the same values that resonate with our community.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
“Women today are rewriting beauty codes on their own terms.
“They are moving away from beauty as performance and toward products and rituals that support them in living full, dynamic lives.
“Kara Zor-El [Supergirl’s original name on her fictional home planet, Krypton] represents that spirit perfectly.
“She is resilient, independent, and unapologetically herself, navigating chaos with strength, confidence, and attitude.”
For Kalenchyts, it is this spirit that makes the partnership such a perfect match.
The Wonderskin Limited Edition Supergirl Set sees Wonderskin’s Wonder Blading All-Day Lip Stain land in a new shade, Supergirl.
She continued: “That is a space Wonderskin has always occupied.
“Our products are designed to stay with you throu
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
