Winky Lux, the US beauty brand best-known for flower-containing jelly lip balms and rose-shaped blush, has a new CEO.
Lauren Bloomer joins the team following majority investment from Core Industrial Partners in July 2024.
Outgoing CEO and brand co-founder Natalie Mackey will remain with Winky Lux as Creative Director.
Mackey founded Winky Lux in 2015 with fellow e-commerce veteran Nate Newman.
“I have always believed that great leadership fuels creative innovation,” said Mackey.
“After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO.
“This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of joy, playfulness and community.”
Bloomer brings more than 23 years experience in the beauty and consumer goods sectors to the role.
She most recently served as President of the Good Glamm Group, where she oversaw international expansion and was a board member for Wyn Beauty by Serena Williams.
Before this, Bloomer spent 14 years at the Estée Lauder Companies, where she held leadership positions at Becca Cosmetics, the Estée Lauder flagship brand and Clinique.
“I am honoured to join a brand as spirited and innovative as Winky Lux,” she said.
“Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building upon its strong foundation.
“Together, we will further ignite the brand’s growth, ensuring that each new chapter reflects our commitment to quality, creativity and fun.”
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