Sharing is an intrinsic part of how consumers enjoy beauty. Borrowing lipstick on a night out, trying new face masks on a girly night in, a spritz of a loved one’s cologne – to use someone else’s cosmetics, or to share your own, is a marker of intimacy and trust.
But shoppers are now looking further afield than friends or family members in order to experiment with preloved products. Set to be a US$51bn industry by 2023, the secondhand market is attracting
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