What does the future hold for on-demand beauty?

Published: 9-Feb-2016
Colour Cosmetics Skin Care

Major players are increasingly buying into on-demand beauty services

You need to be a subscriber to read this article.
Click here to find out more.

With key USPs centring around speed, convenience and privacy, it’s easy to see how appealing the prospect of a professional beauty treatment in your own home might be for consumers. MyGlamm, Priv and MILK Beauty are just a few in the latest flurry of start-ups to venture into the on-demand beauty services market – and now multinational corporations are taking notice. In the last three months, Elizabeth Arden has made two acquisitions in this sector, first snapping up Manicube, then CityMani. But where is this business model headed, and what new features can we expect?


Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The download hotlist: must-have beauty apps

Read more
The top five beauty apps that should sit on every beauty aficionado’s home screen

Trending Articles

  1. Mary Kay Inc co-founder Richard R. Rogers dies Rogers, who co-founded the cosmetics company with his mother, Mary Kay Ash, in 1963, has passed away aged 82
  2. Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
  3. Marchesini Group Beauty at Cosmopack 2026 Cosmopack 2026 will offer Marchesini Group Beauty the opportunity to introduce an international audience to the latest innovations developed for the cosmetics industry
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty’s growing hunger for food and beverage partnerships From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

Upcoming event

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The download hotlist: must-have beauty apps

The top five beauty apps that should sit on every beauty aficionado’s home screen
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Almay taps Miranda Kerr as face of brand relaunch

As the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
Colour Cosmetics

Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts

The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
Body Care

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international landscape
Colour Cosmetics

Shell Chemicals will attend in-cosmetics global 2026 - Booth 2J20

The Shell Chemicals team is excited to attend in-cosmetics global this April, where we’ll discuss our product versatility across a wide range of formulations
Colour Cosmetics

Mary Kay Inc co-founder Richard R. Rogers dies

Rogers, who co-founded the cosmetics company with his mother, Mary Kay Ash, in 1963, has passed away aged 82
Subscribe now