What Boots halting its marketplace launch means for the model

By Julia Wray | Published: 18-Sep-2023 Featured companies: The Red Tree Consultancy
Retail

Amid news that Boots is no longer immediately following rival Superdrug down the marketplace route, Cosmetics Business reveals why beauty marketplaces need a USP

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Boots has postponed plans to launch a marketplace, initially teased in 2022. 

The health and beauty retailer had originally planned to go live with Boots Marketplace in spring 2023, but Retail Week revealed those plans have now been put on pause. 

Upon its unveiling in September 2022, Boots said the service would allow third-party brands to list their products on boots.com, enabling it to work with ‘hundreds’ of new suppliers.

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The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
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