Valentino Beauty has signed actors Dakota Johnson and Alexander Skarsgård as ambassadors to usher in the next chapter in its fragrance story.
The luxury brand, whose beauty licence is owned by L’Oréal, introduces Johnson and Skarsgård as the faces of a “new fragrance era”.
The brand said the pair “embody two complementary energies, the partners in crime, at the heart of this new Valentino Beauty chapter”.
Valentino Beauty’s Global President, Claudia Marcocci, said: “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family.
“Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”
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For actress Johnson, known for her roles in movies Fifty Shades of Grey and How to be Single, the appointment expands on her existing relationship with the luxury fashion house as ambassador for Maison Valentino.
Johnson shared: “To me, intimacy is about honesty and connection.“I am drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human.”
Skarsgård, known for his roles in films Pillion and The Legend of Tarzan, added: “I could not be happier to join Valentino Beauty for this new chapter.
“There is something so compelling about the way the brand celebrates individuality, emotion and connection.”
Valentino Beauty stated how “the two personalities represent a contemporary vision of allure – confident, playful and unapologetically expressive – and embody the unique tensions of contemporary intimacy: two magnetic personalities drawn together not by convention, but by instinct.
“Their dynamic reflects the spirit of the new fragrance narrative: intimate yet powerful, sensual yet free.”
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