American actress and entrepreneur Gabrielle Union has reinvented her hair care brand for textured hair.
Flawless by Gabrielle Union, formerly known as Flawless, has been relaunched with the help of celebrity hairstylist Larry Sims and is said to feature a range of protein-rich and hydrating ingredients.
Hero components of the 12-sku line include Brazilian bacuri butter, coconut oil, biotin, Amazonian prequi oil, Himalayan moringa oil, rice oil complex and African shea butter.
“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” said Union.
“Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products.
“We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”
Products in the line include conditioning treatments, masks, creams and sprays (from US$4).
Sims added: “I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices.
“From curls, waves and coils, to heat styles, braids, wigs and weaves there is a Flawless product to support your hair’s needs from brilliance, health and beauty.”
Union debuted Flawless in 2017 while undergoing IVF treatment, which caused her to lose her hair.
Customers will be able to shop the line from 3 August via flawlesscurls.com and amazon.com.