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  1. Bella Hadid unveils fragrance brand Orebella The supermodel’s beauty brand is launching with three fragrances featuring ‘clean’ and alcohol-free formulations
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    Science-washing: The flawed ways beauty brands are marketing products Tori Crowther explores the murky waters of science-washing and the ethical dilemmas for beauty brands
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    The future of beauty tech, now dupes are coming for the category Laurence Newman, CEO of beauty device retailer CurrentBody, on how at-home tech without clinical backing is impacting the market’s burgeoning growth
  4. O&3 predicts top natural beauty and personal care trends for summer 2024 This year, natural ingredients in skin care are all about real results and the focus is shifting towards targeted benefits and conscious consumption
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    Exclusive: Lottie London launches Netflix's Outer Banks make-up line The Endless Summer collection features lip, cheek and eye products, and have been inspired by the Netflix series’ themes of adventure and summer

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in-cosmetics marketing trends – A time for recovery

20 years of innovation was the theme of this year’s in-cosmetics. As usual the marketing trends were a major attraction and Imogen Matthews was there to hear what we should be looking out for and doing
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