Ulta was founded in 1990 and is one of the largest beauty retailers in the US. The Nasdaqlisted perfumery chain currently operates 817 stores in 48 states and has an unusual retail concept: unlike competitors such as LVMH-owned perfumery chain Sephora or drugstore-pharmacies like Walgreens, CVS or Rite Aid, Ulta stores sell beauty and personal care brands across a wide range of price points, distribution channels and retail categories.
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