Tresemmé teams up with PatBo for new hair collection

Published: 16-Feb-2022

Hair accessories from Tresemmé and the Brazilian fashion brand were debuted at the New York Fashion Week

Tresemmé has partnered with Brazilian fashion brand PatBO to launch a collection of limited-edition hair accessories.

The hair accessories made their debut at the PatBO New York Fashion Week show last Saturday and are inspired by the Unilever-owned brand’s latest styling collection, One Step Stylers.

"Tresemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home,” said Jessica Grigoriou, Brand Director of Tresemmé & Suave Hair Care at Unilever NA.

Five hair accessories have been designed for the collection including a hand-beaded pearl headband, floral printed scarf, black velvet turban, black velvet bow scrunchie and gold pearl-embellished clips.

Tresemmé teams up with PatBo for new hair collection

"Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand's atelier by a team of artisans from my hometown, for artfully, hand-embroidered collections that capture the vibrant energy of South America,” commented Patricia Bonaldi, PatBO founder and Creative Director.

The Tresemmé x PatBO collection is available at in two accessory collections, Simply Glam Set (US$85) and Effortless Luxe Kit ($100).

Meanwhile, The One Step collection features products for fine, flat, wavy, damaged and thick hair.

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