Thorne has tapped ballet dancer and activist Misty Copeland and actress Lana Condor to front a two-pronged campaign to bring clarity to two often overlooked women’s health issues.
The supplement and health solutions brand is setting out to support women through both perimenopause and low libido with two new launches: Perimenopause Complete and Women’s Libido Boost.
“We are seeing a clear shift – women want a deeper understanding of what is happening in their bodies but are often met with fragmented information or solutions that do not reflect their biology or life stage,” Mary Beech, Chief Growth Officer at Thorne told Cosmetics Business.
“These are complex, deeply personal experiences that have historically been minimised or oversimplified.
“It was important for us to bring these conversations forward and meet them with clarity and scientific credibility.
“Our role is to translate complexity into evidence-based solutions that women can trust, while making them feel understood, supported, and empowered in their health journey.”
To bring the campaign to life, the brand tapped two celebrity partners, each embodying a different product.
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Actress Condor, known for roles in Netflix’s To All The Boys I’ve Loved Before and recently released film Pretty Lethal, will front Women’s Libido Boost.
Activist Copeland, who was the first African-American principal ballerina at American Ballet Theatre, leads Perimenopause Complete.
“Because this campaign addresses two distinct – but deeply connected – areas of women’s health, it was important to represent
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