Superdrug has selected M&H Plastics for the packaging of its new range THIS ONE – an extensive collection of haircare products. The range includes Shampoos and Conditioners, a Replenishing Treatment, Curl and Wave Crème, Hair Oil and a Blow Dry Spray. All products carry the Cruelty Free International symbol.
Superdrug selected from M&H’s portfolio of 1,200 standard products in order to provide customers with a cost-effective product range without compromising on style. The Shampoos and Conditioners use M&H’s 250ml PET Tubular bottle with a double-wall X-Press cap whilst the Replenishing Treatment uses M&H’s 150ml double walled Spirit jar. In addition the Hair Oil is packaged in 100ml PET Tubular topped off with a serum pump, whilst the 150ml Curl and Wave Crème comes in a 35mm diameter tube.
The product range has been manufactured in a striking shade of purple with flashes of bright colours identifying individual product, and all the closures have been colour coordinated in purple the range high shelf stand out.
Neil Pedliham, Design Manager, Superdrug said: ‘We chose M&H as they could offer an extremely comprehensive range of standard products plus the facility to print and label in-house which helps tremendously when coordinating a new product launch of this magnitude.’
The products are available exclusively at Superdrug stores nationwide and online from Superdrug.
For information on M&H Plastics: Tel: +44 (0) 1502 715518, email marketing@mhplastics.com or visit www.mhplastics.com