It’s a safe bet that a large proportion of the 1.2 trillion photos taken in 2019 will be of people flashing their pearly whites. While there are plenty of
These beauty gadgets are brightening up the teeth whitening market
More indie brands are partnering with influencers to create at-home treatments, an alternative to the growing illegal trade
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Recycling Week: 7 beauty companies doing their bit for the environment in 2020
Read moreCosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability
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Marketing
Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40
These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
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Skin Care
Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch
The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it