It’s a safe bet that a large proportion of the 1.2 trillion photos taken in 2019 will be of people flashing their pearly whites. While there are plenty of
These beauty gadgets are brightening up the teeth whitening market
More indie brands are partnering with influencers to create at-home treatments, an alternative to the growing illegal trade
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Recycling Week: 7 beauty companies doing their bit for the environment in 2020
Read moreCosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability
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Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level