It’s a safe bet that a large proportion of the 1.2 trillion photos taken in 2019 will be of people flashing their pearly whites. While there are plenty of
These beauty gadgets are brightening up the teeth whitening market
More indie brands are partnering with influencers to create at-home treatments, an alternative to the growing illegal trade
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Recycling Week: 7 beauty companies doing their bit for the environment in 2020
Read moreCosmetics Business rounds up seven beauty brands and retailers raising the bar when it comes to sustainability
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Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Marketing
Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in
The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
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