These 4 beauty brands are reviving the industry's iconic red lip

By Becky Bargh | Published: 26-Jul-2019
Colour Cosmetics Marketing

As National Lipstick Day approaches, Cosmetics Business delves into the iconic lipstick's history and how brands are capitalising on its legacy today

You need to be a subscriber to read this article.
Click here to find out more.

The statement red lip has been seen on women throughout the ages and, according to some, dates as far back as 3000 BC when Cleopatra created a red lip look from crushed carmine beetles.

Fast forward to the 15th century, red lipstick was condemned by Christianity, and anyone found wearing it would be viewed as an incarceration of the devil.

Happily,

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Revlon Group
  • Gucci
  • Batallure Beauty LLC
  • Delfy Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why feminism should be driving the future of fragrance

Read more
A feminist approach to fragrance can provide a more meaningful exploration of scent as a tool for empowerment, self-care and pleasure, argues Viola Levy

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  3. Puig to fully-own Charlotte Tilbury brand by 2031 Tilbury will retain a minority stake in her eponymous company under an extended partnership over the next five years
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  5. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why feminism should be driving the future of fragrance

A feminist approach to fragrance can provide a more meaningful exploration of scent as a tool for empowerment, self-care and pleasure, argues Viola Levy
Colour Cosmetics

Revlon Group names retail veteran Michelle Peluso CEO

Peluso joins the company on 4 November from CVS Health and replaces interim CEO Elizabeth Smith
Colour Cosmetics

NewJeans idol Hanni named Gucci Beauty ambassador

The 19-year-old performer serves as the lyricist for the South Korean girl group
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 9 new beauty launches for February

Cosmetics Business rounds up nine new beauty, skin and hair care launches which have caught our eye this week
Colour Cosmetics

Revlon taps Netflix actress Madelyn Cline as brand ambassador

The Outer Banks and Glass Onion star joins Nailea Devora, Ashley Graham and Megan Thee Stallion as the beauty brand’s latest face
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Year in review: 2023’s biggest beauty stories and headlines

These are the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a very influential doll
Colour Cosmetics

Revlon signs social media star Nailea Devora as global brand ambassador

The 21-year-old influencer will support the make-up brand’s latest launches by creating content for its social media platforms
Subscribe now