The UK beauty brand with no name finally picks one to fuel next chapter

By Alessandro Carrara | Published: 21-Nov-2025
Skin Care

After operating for an entire year with no official name after ditching its original option Haeckels, the UK skin care company ‘Formerly Known as Haeckels’ has now settled on a new name to propel the business into its second chapter

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The UK beauty brand with no name finally picks one to fuel next chapter

The beauty brand ‘Formerly Known As Haeckels’ (FKAH), which first initiated a rebrand in 2024 to shake off its association with scientist Ernst Haeckel, has finally unveiled its new name.

The Margate-based skin care and fragrance company in the UK will now be known as Dulcie after operating under no official name for the past year.

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