Profile
Since 2015, we’ve been fuelling the UK’s beauty obsession - one delivery at a time. As a family-run business, we take pride in being one of the UK’s fastest-growing beauty retailers. From salon-exclusive haircare ranges to on-trend cosmetics, we strive to be the ultimate destination for all things beauty. Catering to a young, trendy, and TikTok-obsessed customer base, we offer a quick, easy, and convenient shopping experience, along with unrivalled post-sale customer care and advice. It’s no surprise that we’re the destination of choice for over 4 million of the UK’s top beauty enthusiasts.
At Justmylook, we pride ourselves on our strong relationships with our brands, which has been key to our success. Our extensive range offers a selection of brands and products at multiple price points accessible for all customer needs. As we continue to evolve and innovate, we are eager to expand our premium portfolio with new brands across all categories to engage new and existing customers.
Exciting Changes: Our Website Relaunch in October 2024
We’re thrilled to announce the launch of our redesigned website. This new, modern platform is designed with a social-first approach, featuring cutting-edge capabilities to enhance our customers’ shopping experience. By incorporating advanced technology, we aim to streamline the user journey, boost engagement, and drive sales. Key highlights include:
- Interactive Shopping: Customers can now 'swipe' and 'like' products, creating a more dynamic and engaging shopping experience tailored to our target audience.
- Enhanced Visuals: Stunning new assets, curated by our in-house photographer, provide an elevated look and feel throughout the site.
- Rich Product Detail Pages: Enhanced product pages offer a more immersive experience, providing customers with detailed insights into each product.
- Bespoke Content: Opportunities for creating customised content for our brand partners.
Introducing ‘The Inner Circle’ Loyalty Scheme
Our new loyalty programme, 'The Inner Circle', is designed to reward our most dedicated customers. This tiered system offers:
- Earning Points: Customers can earn points through spending, birthdays, product reviews and referrals.
- Exclusive Perks: More points unlock better rewards, ensuring consistent benefits for our most engaged customers.
- Direct Brand Communication: Brands will have the ability to connect directly with our loyal customers through the platform.
Enhanced Marketing Strategies for Greater Reach
In line with our growth ambitions, we are investing in robust marketing strategies:
- Paid Media Focus: Continued dedicated focus on TikTok whilst reigniting our relationship with Meta to leverage Facebook and Instagram’s powerful advertising tools. This approach aims to amplify our reach, enhance customer engagement and drive growth.
- Transport for London Campaigns: Our Transport for London advertising campaigns are designed to support key moments and increase category awareness. Delivering over 175 million impacts in 2023, our eye-catching designs and strategic placements at all major stations ensure that commuters are exposed to our message at multiple touchpoints, driving both engagement and brand recognition.
- Criteo Integration: Incorporate Criteo into the Justmylook website, enhancing our advertising and retargeting capabilities. By leveraging Criteo’s robust data and AI-driven insights, we can optimise our marketing strategies and reach a broader audience with precision.
New Tech Partnerships for Enhanced Customer Experience
We are partnering with market-leading tech stacks to elevate our customer engagement:
- Klaviyo: Through Klaviyo, we will send hyper-personalised, targeted messages, utilising centralised data for efficient workflow automation across marketing channels. This integration will strengthen customer connections, drive engagement and foster long-term loyalty.
- Supplier Reporting System: Our new proprietary reporting system provides suppliers with unparalleled insights, from tracking sales trends and customer behaviour analysis to robust conversion tracking. Real-time data and customisable reports will enable our suppliers to make swift, informed decisions.