The story behind Maybelline's viral London underground advert

By Sarah Parsons | Published: 17-Jul-2023

The mascara advert showed a London underground tube and a double decker bus digitally adorned with false eyelashes

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If you've been on any social media platform in July, it's highly likely the algorithm has shown you Maybelline's Lash Sensational Sky mascara advert.

The viral campaign from the L'Oréal-owned brand features a tube carriage adorned with eyelashes driving under a Sky High Mascara wand for fluttery results. 

Another clip featured a similar scene that showed a red double-decker bus with a similar set of big lashes above the front top window.

Inspired by the brand's New York version of the advert, the impact of the London tube edition was

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