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The Pure Beauty Awards are the beauty industry’s ultimate recognition of excellence, celebrating the most innovative brands and products each year. From boosting brand awareness to opening doors for new partnerships, the Pure Beauty Awards have proven to be a crucial milestone in their growth and success. Here's what some of our former winners had to say about their experiences and the lasting impact of receiving this prestigious recognition.
"The award skyrocketed partnership requests" – Alena Demina, Founder & CEO of SYSTEM SKIN
Alena Demina, the visionary behind SYSTEM SKIN, saw immediate and far-reaching impacts after winning. "The award skyrocketed partnership requests, intensified our customers' loyalty, excitement, and pride in belonging to the SYSTEM SKIN community, and also attracted attention from top-tier investors," Alena shared. Winning was a game-changer, opening new doors for growth, building a strong sense of community, and solidifying the brand's reputation as an innovator in skincare.
Looking ahead to the 2025 awards, SYSTEM SKIN’s success story proves that a win can provide long-lasting benefits that extend far beyond the trophy.
"A celebration of creativity and sustainability" – Almira Armstrong, Founder of LUMIRA
When Almira Armstrong’s brand, LUMIRA was crowned as a winner, it was more than just an accolade; it was a celebration of their commitment to craftsmanship and sustainable luxury. "To have Sun Soaked recognised as Best Fragrance is incredibly meaningful. It’s a celebration of creativity, craftsmanship and our commitment to sustainable luxury," Almira said. The recognition validated LUMIRA’s ethos and positioned the brand as a leader in high-end, eco-conscious fragrances.
"Strengthened consumer trust and opened new doors" – Opatra London Team
Opatra London, renowned for its cutting-edge skincare technology, saw their industry presence solidified after winning at the Pure Beauty Awards. "Winning this award has strengthened consumer trust and opened new doors for international partnerships, reinforcing our position as a leader in luxury skincare technology," the Opatra London team said. The award helped them reach new markets and attract high-level collaborations, proving that a winning can open global doors for forward-thinking beauty brands, help build credibility and create exciting opportunities for growth.
"Recognition on a global stage" – Henal Somji, Co-founder of Dr Somji Skincare
For Henal Somji, co-founder of Dr Somji Skincare, being recognised at our awards was more than a proud moment, it was an endorsement of their work in luxury skincare. "To be recognised on a global stage for this is really special. Since winning, we’ve had more people discover the brand and share amazing feedback," Henal shared. The win helped Dr Somji Skincare solidify its position in the market and increased consumer engagement, helping the brand resonate with a larger audience.
Why winning matters: A platform for growth and innovation
The impact of winning a Pure Beauty Award goes beyond just a shiny trophy. For brands like SYSTEM SKIN, LUMIRA, Opatra London, and Dr Somji Skincare, the recognition has proven to be a powerful catalyst for business growth, creating new opportunities for partnerships, increasing consumer loyalty and helping them stand out in a crowded beauty market.
As we look forward to the 2025 Pure Beauty Awards, these testimonials reflect the true value of this prestigious recognition and why it remains such a powerful milestone for beauty brands across the world. With entries closing on 18th July, brands can choose from 26 categories, each offering a unique opportunity for recognition. Whether you're a newcomer or an established player, winning a Pure Beauty Award can make all the difference in propelling your brand to the next level.
To find out more, visit our website purebeautyawards.com