Fragrance has experienced the perfect storm over the last 24 months.
Locked up consumers have provided the ideal environment to invest in wellness, and an easy indulgence can be found in the form of a candle, room spray or edp.
The pandemic has further emphasised how fragrance is a part of the wellness and self-care category, and it’s true that more fragrance retailers are moving into the space.
And just one month away from The Perfume Shop’s 30th anniversary celebrations, Cosmetics Business catches up with Buying Manager, Miranda Savage, on its growing wellness category and her plans for the sector.
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