It’s commonplace for trade shows to act as a platform for exhibiting companies to debut products, but less so for a show itself to take up the NPD gauntlet. Going against the grain, this year US trade show The Makeup Show is planning to debut a collection of products created in partnership with ten of its most loyal exhibiting brands at its New York event, held from 3-4 May.
The Makeup Show debuts anniversary collection
The US trade event is launching a special anniversary collection with its exhibitors
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Packaging
Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging
Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise