The Makeup Show debuts anniversary collection

Published: 25-Feb-2015
Colour Cosmetics

The US trade event is launching a special anniversary collection with its exhibitors

You need to be a subscriber to read this article.
Click here to find out more.
The Makeup Show debuts anniversary collection

It’s commonplace for trade shows to act as a platform for exhibiting companies to debut products, but less so for a show itself to take up the NPD gauntlet. Going against the grain, this year US trade show The Makeup Show is planning to debut a collection of products created in partnership with ten of its most loyal exhibiting brands at its New York event, held from 3-4 May.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Regulatory
Airbrush make-up brand Temptu suffers data security breach

Airbrush make-up brand Temptu suffers data security breach

Read more
Customer payment card details including names, addresses, card numbers and security codes may have been leaked

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  2. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Coty to restructure France operations amid turnaround efforts The Kylie Cosmetics and Rimmel London owner has ‘proposed to adapt its operating model’ in France as part of its plans to halt declining sales under its ‘Coty:Curated’ strategy
  4. Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints The Stabilo x Kiko Milano limited-edition lip tint collection combines the Italian make-up brand’s expertise in cosmetics with the German writing instrument manufacturer’s iconic Boss Mini highlighters product design
  5. Schwan Cosmetics to open new North Asia hub in Seoul to accelerate K-beauty innovation Due to open in January 2027, Schwan Cosmetics hub in Seoul, Korea, aims to bring K-beauty innovations in skin care and ingredients to colour cosmetics at a faster pace

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Regulatory
Airbrush make-up brand Temptu suffers data security breach

Airbrush make-up brand Temptu suffers data security breach

Customer payment card details including names, addresses, card numbers and security codes may have been leaked
Colour Cosmetics
Make Up For Ever ramps up digital presence with Perfect Corp partnership

Make Up For Ever ramps up digital presence with Perfect Corp partnership

The new AI-powered Shade Finder will match consumers’ ideal foundation shades and give personalised product recommendations
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Consumers grow more positive towards private label

Consumers grow more positive towards private label

Private label retailers and suppliers focus on quality to get a head-start over big brands
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory
Cosmetics producers boost brands with vegan products

Cosmetics producers boost brands with vegan products

Brands tap into growing demand for vegan and non-animal cosmetics
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Coty to restructure France operations amid turnaround efforts

Coty to restructure France operations amid turnaround efforts

The Kylie Cosmetics and Rimmel London owner has ‘proposed to adapt its operating model’ in France as part of its plans to halt declining sales under its ‘Coty:Curated’ strategy
Colour Cosmetics
E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt

E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt

The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
Subscribe now