It all starts with an accident
In the 1950s, Dr. Max Huber an aerospace physicist, suffers a serious laboratory accident. A chemical explosion caused severe burns to his face and body. At the time, the treatments available were limited and ineffective. Determined to find his own solution, he embarked on a scientific and personal quest: to create a formula capable of repairing and regenerating the skin.
12 years, 6,000 experiments: the birth of the miracle broth
Inspired by the powers of the sea, Huber turned to a key ingredient: sea kelp. Known for its regenerative, nutrient-rich properties, it became the basis of his future elixir. However, he soon realised that the effectiveness of natural ingredients could be amplified by a precise process: fermentation.
Over 12 years, and after 6,000 experiments, Huber developed a unique formula: the “Miracle Broth”, a fermented blend of kelp, vitamins and minerals. This process, requiring several months of maturation, transforms the raw ingredients into a powerful concentrate of skin benefits.
Crème de la Mer launch
In 1965, Max Huber finally unveiled Crème de la Mer, a cream with a rich, velvety texture, capable of deeply moisturising and restoring the skin’s radiance. Word of mouth quickly spread, with the first users testifying to its benefits, and the product gained an almost mystical reputation.
With its high-end positioning, fascinating story and visible results, Crème de la Mer has become a cult product. Despite its hefty price tag, it has found an audience among celebrities, skincare experts and beauty enthusiasts.
The Estée Lauder acquisition and global ascent
After Max Huber’s death, his legacy did not disappear. In 1995, Estée Lauder bought La Mer, seeing in the cream an opportunity to conquer the luxury market. The brand was redesigned, modernised and expanded internationally.
Today, La Mer is more than a cream: it’s a symbol of luxury and innovation. With sales exceeding $1 billion a year, it has become one of the pillars of the Estée Lauder group, proving that an idea born of personal need can grow into a global empire.
Inspiration for skincare entrepreneurs
La Mer’s story offers a valuable lesson for skincare brand creators:
- Innovation is often born of a personal need – Understanding a problem and coming up with a unique solution can be the key to success.
- Patience and perseverance are essential – 12 years and 6,000 trials show that success requires time and experimentation.
- Storytelling has immense power – An exceptional formula is important, but a captivating story can turn a product into an icon.
Max Huber’s legacy reminds us that with a strong vision, determination and a touch of scientific magic, it’s possible to revolutionise industry.
Who will be the next to create the legendary cream of the future?
Featured companies
- Companies:
- Carmel Cosmetics Labs