The Gen Z beauty trends and shopping habits dominating Roblox

By Amanda Pauley | Published: 13-Nov-2023
Marketing Digital

The gaming platform’s 2023 Digital Expression, Fashion & Beauty Trends Report lifts the lid on its Gen Z users buying and personalisation habits

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Roblox has revealed the most popular beauty and fashion trends among its Gen Z users.

According to the gaming platform’s 2023 Digital Expression, Fashion & Beauty Trends Report, authentic digital self-expression is the number-one way for beauty brands to tap into this age group. 

More than half (56%) of Gen Z users said styling their avatar is more important to them than styling themselves in the physical world, compared to 42% the previous year.

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