The Gen Z beauty trends and shopping habits dominating Roblox

By Amanda May | Published: 13-Nov-2023
Marketing Digital

The gaming platform’s 2023 Digital Expression, Fashion & Beauty Trends Report lifts the lid on its Gen Z users buying and personalisation habits

You need to be a subscriber to read this article.
Click here to find out more.

Roblox has revealed the most popular beauty and fashion trends among its Gen Z users.

According to the gaming platform’s 2023 Digital Expression, Fashion & Beauty Trends Report, authentic digital self-expression is the number-one way for beauty brands to tap into this age group. 

More than half (56%) of Gen Z users said styling their avatar is more important to them than styling themselves in the physical world, compared to 42% the previous year.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Digital

Haut.AI explores the potential of AI-enhanced fluorescence photography for non-invasive skin diagnostics

Read more
Haut.AI, a pioneering AI company for skincare and beauty applications, has published an exciting scientific review—one that explores developments in skin fluorescence photography and its applications, focusing on combining it with AI algorithms for non-invasive skin diagnostics

Trending Articles

  1. What makes a great beauty PR launch? Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  3. Catch up with every episode of The Cosmetics Business Podcast Go beyond the headlines as Cosmetics Business' journalists analyse the biggest stories and trends in beauty in this new podcast
  4. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  5. Haut.AI explores the potential of AI-enhanced fluorescence photography for non-invasive skin diagnostics Haut.AI, a pioneering AI company for skincare and beauty applications, has published an exciting scientific review—one that explores developments in skin fluorescence photography and its applications, focusing on combining it with AI algorithms for non-invasive skin diagnostics

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Digital

Haut.AI explores the potential of AI-enhanced fluorescence photography for non-invasive skin diagnostics

Haut.AI, a pioneering AI company for skincare and beauty applications, has published an exciting scientific review—one that explores developments in skin fluorescence photography and its applications, focusing on combining it with AI algorithms for non-invasive skin diagnostics
Marketing

What makes a great beauty PR launch?

Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty's ‘Wicked’ winter is here, but can it last?

The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
Fragrance

Tyler the Creator to launch Golf le Fleur in UK

The musician’s lifestyle brand will make its European debut on 2 December
Digital

What sets truly effective skincare products apart in a crowded market?

In the oversaturated skincare market, it can be extremely challenging to create successful products that actually work, while delivering on consumer expectations
Marketing

TRI-K expands team with technical marketing experts for skin and hair care, reinforcing commitment to innovation and customer success

New technical marketing division enhances TRI-K’s scientific and market expertise, supporting clients in developing high-performance, sustainable products aligned with the latest consumer trends
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The battle of the Christmas beauty adverts

Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
Subscribe now