For years, beauty has operated under established premises and assumptions: traditional brands reign as kings and queens, fragrance is the undisputed ruler of holidays and products targeted for ageing boomers are the only real driver of growth in skin care. Today, however, while the fundamentals of beauty and its appeal to consumers remain, much has changed. As 2014 begins, the opportunities ahead lie in the opposites, the flawless and the ‘now’.
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